<?xml version="1.0" encoding="utf-8"?><!DOCTYPE article  PUBLIC '-//OASIS//DTD DocBook XML V4.4//EN'  'http://www.docbook.org/xml/4.4/docbookx.dtd'><article><articleinfo><title>AbstractAlexCabuz</title><revhistory><revision><revnumber>2</revnumber><date>2016-03-24 15:33:16</date><authorinitials>DanielaZaharie</authorinitials></revision><revision><revnumber>1</revnumber><date>2016-03-24 14:55:21</date><authorinitials>DanielaZaharie</authorinitials></revision></revhistory></articleinfo><para><emphasis role="strong">Make something people want</emphasis> </para><para><emphasis>Abstract:</emphasis> </para><para>In this presentation I will discuss how a technology may bring added value to the economy, or in other words, about the difference between a technology and a product or service which contains that technology. I will introduce and discuss concepts such as Technology Readiness Level, product management, and the difference between a business model and a business plan. From an academic perspective, there are 3 main vehicles for technology transfer to industry: collaboration contracts, intellectual property and entrepreneurship. Each of these may make the subject of an entire series of presentations, but on this occasion I will concentrate on entrepreneurship and the opportunities that are available in this area. </para><para><emphasis>Note:</emphasis> the title of the presentation is the motto of the most performant business accelerator in the world, YCombinator. </para></article>